An Analysis of Baz Luhrmann’s Romeo and Juliet Essay -- Romeo Juliet E

An Analysis of Baz Luhrmann’s Romeo and Juliet Baz Luhrmann’s William Shakespeare’s Romeo and Juliet did not get a warm reception from the literary and film critics of today. Many feel that he cut out too much of the words which lessened the character development and original connotation that Shakespeare intended. Even worse, he compromised Shakespeare’s integrity by giving in to the demands of the American teen pop culture. These critics have a point. Luhrmann takes out anything that does not speak to the current audience. He understands that in his time, Shakespeare wrote his plays to entertain his audience, writing within the context of his culture and using â€Å"sexy and violent elements† with â€Å"boisterous comedy and passion†(Hamilton 120). The Elizabethan culture understood the puns, the references to gods, and even the language that we find so archaic. Luhrmann approaches his new version with the same intent. He wants to entertain his audience with the timeless love that Shake speare renders and tries to â€Å"reclaim the play from its association as rarefied and stagy(120). The one mistake he makes keeps critics on his heels: the title of his movie assumes that this IS Shakespeare’s play just placed into the 1990s. The fact that he takes out much of the original text and even twists it in order to fit his play speaks to the idea that this is Luhrmann’s version of Romeo and Juliet. Luhrmann’s version tells the audience that Shakespeare’s love is timeless, not the actual play. He reshapes Shakespeare’s text in order to speak to the 1990s audience. This essay will attempt to decipher the differences in Shakespeare’s and Luhrmann’s versions in order to find the cultural influences which form each play. It should also d... ... 1996: E6. Hamilton, Lucy. â€Å"Baz vs. the Bardolators, Or Why William Shakespeare’s Romeo and Juliet Deserves Another Look.† Literature Film Quarterly. Vol 28 #2 (2000):118-124. Hulbert, Dan. â€Å"Beware: Bard’s Armed, Dangerous.† The Atlanta Journal and Constitution 1 Nov. 1996: 14P. Millar, Jeff. â€Å"Classics Revisited; Energizing Romeo and Juliet.† The Houston Chronicle 1 Nov. 1996: 1. Shakespeare, William. The Most Excellent and Lamentable Tragedy of Romeo and Juliet. The Norton Shakespeare. Ed. Stephen Greenblatt. New York: W.W. Norton & Company, 1997. 872-939. Walker, Elsie. â€Å"Pop Goes the Shakespeare: Baz Luhrmann’s William Shakespeare’s Romeo and Juliet.† Literature Film Quarterly. Vol 28 #2 (2000): 132-137. William Shakespeare’s Romeo and Juliet. Dir. Baz Luhrmann. Perf. Claire Danes, Leonardo DiCaprio. 20th Century Fox, 1996.

Buyer decision process Essay

Marketing Thoery & Practice Q.13 What is meant by the ‘buyer decision process’ ? Explain the process , relating it to an individual’s purchase of a new digital camera. 1 . Introduction: When a person makes a decision to buy something, basically, the product he want to buy is useful for him and he need it. Then he will go to find the â€Å"information† about that kind of goods from every seller and different brands. After he collect the information from ads, magazines, his friends, or mass media, he will think about that, compare the qualities, prices, services†¦Ã¢â‚¬ ¦between different sellers or companies, decide which brand of the product he gonna buy. Finally, he will choose the most preferred brand to buy. After he bought the product, as a marketer, do not forget the last part of â€Å"buyer decision process.† : Post-purchase behaviour. The reaction of customers are very important for a company . What are the buyers thinking about the products , it’s satisfied or dissatisfied, even the reputation of one company are all depends on â€Å"Post-Purchase behaviour.† So , the stages buyers pass through to reach a buying dcision are : Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Need recognition; Information search; Evaluation of alternative; Purchase decision ; Post-purchase behaviour. â€Å"Clearly, the buying process starts long before actual purchase, and continues long after. Marketers need to focus on the entire buying process rather than on just the purchase decision. But in more routine purchase consumers often skip or reverse some of these stages.†( Kotler Brown – Marketing 6th edition . ) 2 . ‘Buyer Decision Process’ : At the beginning of year 2004, Tony decided to buy a digital camera for taking photos during his journey around Europe. There were lots brands of digital cameras on sell at that time. He had to make a decision between them. 2.1 Stage 1 Need recognition Tony wants a digital camera to take photos during the way for personal using. Therefore the demands of functions are just enough for satisfy the individual need. The digital camera need to have the basic function the normal camera has and the price should be not too expensive, it’s better if the quality of pictures are more clearly, the speed faster and the design novelty. From this stage, the marketers should research the information that what the consumer need. It could become the target for a company who want improve the skill of their producing, for less risk , they need to follow the â€Å"Marketing Concept† , outside-in perspective , focus on customers . 2.2 Stage 2 Information search The science today is developing all the time , people need the cameras have more technologies in them . Digital camera could satisfy the demand of customers by it’s bigger LCD screen; transiting photos to computers from the camera; colorful display; faster speed; innovative features †¦Ã¢â‚¬ ¦and also, all of these become the objective of the camera companies. There are lots goods from different camera companies such like Canon, Sony, Kodak, Olympus, Samsung†¦Ã¢â‚¬ ¦ could be chosen by Tony. As most customers, Tony ringed his friends, asked how was the opinions and knowledge of the brand of the product from them, read some news about digital camera from magazines and newspapers, found some information through the internet, even go around several camera shops†¦Ã¢â‚¬ ¦At last, he limited the scope he the researching. He found two type of cameras which are fit for him. They are Sony Cyber-shot DSC-T1(Sony DSC-T1) and CANON IXUS430(Canon S430). Sony Canon We can see, in the business world today, â€Å"a company must design its marketing mix to make protects aware of and knowledgeable about its brand.†1 It’s very important for a company to know what the consumer thinking about their products and even the repute of them. If they didn’t advertised the produce, they may loss a lot of business profit because the complete ignorance of the customers. 2.3 Stage 3 Evaluation Of Alternatives The two digital camera companies all have high quality and good faith, the price of Sony DSC-T1 is 550 dollars, however the original price of Canon S430 was 620 dollars, now they are on sell just 520 dollars. Canon has a 1.5†³ LCD screen, Sony is 2.5†³ LCD display; The speed of Sony DSC-T1 is 15^1/5300 s, and the speed of the Canon is 15^1/2000 s; Canon camera has the USB input to connect with computers, but no memory stick. There are both USB input and memory stick on Sony DSC-T1. The weight of Sony is 180g, and Canon is 185g. For the people who buy the Sony camera, they retain the right to exchange the goods with any fault whenever they want in one year. There’s a only half a year’s warranty to Canon S430. But, If Tony decides to buy the Canon S430, he could also get a free camera handbag from the company. For personal use, the warranty of the company is the most important, which means to a company, service marketing is very important. Sony may win Canon by this factor. But also, Tony need to compare the qualities of two brands of cameras. He never mind how big the screen is, any of these two is ok for him. Because it’s a individual purchase, he just wants the speed of the camera enough to take normal photos, if faster, that’s better. Tony need the camera could connect with his computer, that he could keep the photos and fix them by the program in his computer and send them to his friends and relative. If the camera has memory stick is more useful. â€Å"Sony† is lighter than â€Å"Canon†, Tony could get more convenience from Sony camera. However, the price of Sony is 30 dollars more than Canon. 2.4 Stage 4 Purchase Decision After he compare the conditions above carefully, he made a decision to buy Sony Cyber-shot DCS-T1 camera. But it’s still not the last decision he’s made. â€Å"Two factors can come between the purchase intention and the purchase decision.† Maybe his friend doesn’t like the brand of â€Å"Sony† but â€Å"Olympus†, or at the same time, the price of another digital camera from Olympus has dropped down to 490 dollars and also has the similar effect as the two camera we’ve talked before. He may change his mind and buy the Olympus camera. 2.5 Stage 5 Post-purchase Behaviour After all of 4 stages before, Tony bought the camera which he decided to buy – Sony Cyber-shot DCS-T1, It seems like, he has already finished his buying process, but not really. The last stage of â€Å"Buyer decision Process† is very important. If Tony is satisfied by the camera he bought, he may advertises to his friends and suggest them to buy this brand of products (not just camera) and he will trust this company and buy this brand of product again. However, if he finds the quality of the camera is not as good as what he wants, he will also complain how bad the product is to his friends and relatives. There’s not just one customer dissatisfy like Tony, the company will lose million dollars of profit. Therefore, companies should pay attention to the â€Å"Post-purchase process† . The reputation of the company is depend on this stage. It could help the marketers get more customers and business profit. When some customers want to buy some goods, maybe there’s not all the stages during the process. They may skip or reverse some of the stages. Just like Tony, If he is satisfied this time, the next time he want to buy a walkman, or digital TV, or DVD player, he may skip of the second stage(Information search) and the third stage(Evaluation of alternatives). And also, for the next time, he reverse of the stages. the last stage(Post-purchase behaviour) come after the first stage(Need recognition) before the forth stage(Purchase decision). 3 . Conclusion : The â€Å"Buyer Decision Process† is the process when the customers making decision to buy something. It useful for customers to get the goods they really need and fit for the value. Also it’s the most common way of purchasing goods. On the other hand, the process is very important for marketers to improve their producing skill and get the information of how customers feel about their products. If marketers follow the process and satisfy the customers, they will be successful in their business. 4. Reference : 1. Marketing, 6th edition, Kotler Brown. 2. Law in Commerce, 2nd Edition, Brendan Sweeney & Jennifer O’Reilly. 3. http://www.dcresource.com/reviews/sony/dsc_t1-review/index.shtml 4. http://www.dpreview.com/

The Argument for The Legalization of Euthanasia - Free Essay Example

Sample details Pages: 2 Words: 649 Downloads: 3 Date added: 2019/02/06 Category Medicine Essay Level High school Tags: Euthanasia Essay Did you like this example? Regard to the way that Cruzans folks were as it were thinking about her best advantages. Marking these occasions as murder, legitimately or verbally, clashes with our natural sensitivity towards the familys battle since the word conveys a strongly negative undertone that should reference just genuine reprobates. Popular assessment concurs with this; seventy-two percent of respondents to a 2003 Gallup survey trust that when a man has an infection that cant be relieved†¦ specialists ought to be permitted to end such patients reality by some effortless means, if the patient solicitations it (Jost). Don’t waste time! Our writers will create an original "The Argument for The Legalization of Euthanasia" essay for you Create order To be reasonable, Cruzans circumstance did not include infection, and her family needed to ask for death for her since she couldnt do as such herself, however the guideline continues as before. On a comparative note, individuals supporting the sacredness of life regularly blame appropriate to kick the bucket activists for characterizing a gathering of individuals as having lives that are not as worth securing (Jost), underlining the crippled, ward, and elderly. While the facts confirm that we require laws to obviously characterize qualifications for Physician Assisted Suicide and willful extermination, these laws are intended to counteract misuse, not empower it. Besides, upholding such directions does not consequently mean we trust specific sorts of individuals are lesser, nor do we bounce to the end that somebody is enduring. Take a gander at the regarded physicist Stephen Hawking, for model. He is restricted to a wheelchair and compelled to talk by means of a computer because of the malady amyotrophic lateral sclerosis, however his noteworthy research, splendid personality, and minding family give a productive life that even some solid people need. We would not prescribe him to bite the dust, and at any rate, I trust patients ought to be their very own definitive determinants destinies since we as a whole hold changing considerations on what involves a decent life. On the off chance that a patient is rationally awkward like Cruzan, a pro ficient intermediary ought to decide wellbeing choices in their stead. One final good worry about Physician Assisted Suicide and killing inquiries if legitimization would make suicide socially satisfactory. This dread isnt totally unfounded, yet there are essential qualifications between the individuals who look for death dependent on therapeutic conditions and the discouraged. Initially, it is conceivable to vanquish misery. There exists a tremendous system of suicide avoidance assets that has spared numerous lives. Doctor Assisted Suicide and willful extermination, be that as it may, serve individuals who confront unavoidable demise or lasting, devastating handicaps; their fates are grievously fixed. Second, discouraged people are not said to be in a correct perspective. Interestingly, numerous Physician Assisted Suicide and willful extermination patients bite the dust after rationally stable thought of their conditions. Lee Jordan, a sixty-multiyear elderly person who had terminal mind malignant growth, wound up laid up and asked for death in the wak e of talking about his qualities with family (Karaim). I understand I have not said much on the lawful problems of doctor helped suicide and willful extermination. That is an entire other discussion in itself, and I trust that those issues can likewise be explained with adequate shields. Nonetheless, with the end goal to consider lawfulness by any means, we should exhibit that the two Physician Assisted Suicide and killing are ethically worthy. Individuals assaulting the privilege to bite the dust give the subject a famously dismal notoriety, however cautious assessment makes it plain that Physician Assisted Suicide and killing are, truth be told, therapeutically legitimate, sympathetic ways for the in critical condition and horrendously debilitated. They are just secured by a cover of misconception. At some point, I trust everybody can see that we dont love life for the good of its own. We adore life for the delights we encounter, thus we should end the disgrace against the individuals who feel that their lives are never again rich enou gh to proceed.